Myeongdong Shopping Street

Myeongdong (명동) is one of Seoul’s liveliest shopping districts. Visitors can explore the latest trends in K-fashion and K-beauty in one place. The streets are filled with global fashion boutiques, cosmetic stores, and accessory shops, offering endless shopping opportunities. As the heart of Korea’s cosmetics scene, Myeongdong attracts beauty lovers who want to test and buy the newest skincare and makeup products.

The district is also famous for its street food. Vendors sell hot dogs, chicken skewers, hotteok (sweet pancakes), tteokbokki, and fresh fruit juices. At night, the lights and crowds create a vivid, energetic atmosphere that reflects Seoul’s true charm.

More than a shopping area, Myeongdong blends pop culture, fashion, and daily life. It’s a must-visit spot for travelers who want to feel the pulse of modern Seoul.