Dongdaemun Design Plaza

Dongdaemun Design Plaza (DDP) is a futuristic cultural complex designed by world-famous architect Zaha Hadid. Its curved lines and metallic surface create a bold and elegant landmark in central Seoul. During the day, the building’s smooth form shows refined modern beauty. At night, soft lights illuminate the exterior, turning DDP into a dazzling “building of light.”

The plaza hosts Seoul Fashion Week, design exhibitions, art markets, and conferences throughout the year. Visitors can explore diverse events that showcase Korea’s creativity and innovation. Here, young designers and artists share ideas, build connections, and shape new trends. As a result, DDP has become the heart of Seoul’s fashion and design scene.

The surrounding Dongdaemun district adds another layer of charm. Fashion malls, cafés, and vibrant street art fill the area with energy and style. Travelers can enjoy a mix of modern design and everyday culture within walking distance.

More than an exhibition space, DDP symbolizes the harmony of Seoul’s past, present, and future. It stands as a living stage where architecture, creativity, and urban life come together.